Why Use Liquid Metal Over Metallic Coatings?

Many interior designers, architects and commercial developers use metallic coatings to add that layer of bespoke artistry to their projects, but is there a better way? Liquid metal paint is a unique, real metal finish which offers customisation options and a level of durability that standard metallic paints simply can’t match. Architects and builders appreciate the flexibility of a liquid metal finish on any surface, while commercial developers value the impact and elevation it adds to any project.

As experts on liquid metal application, we share why liquid metal should be used in place of traditional metallic coatings, examining how its unique composition and application yield spectacular aesthetics and resilience. We compare liquid metal vs metallic coatings across key factors and show how Revelare’s expertise in custom liquid metal finishes can transform any surface into a work of artistic craftsmanship.

[1] Aesthetics

Liquid metal paint finishes achieve their sheen and depth by using real metal in the mixture, making the visual effect indistinguishable from that of solid metal in texture and durability. For example, our bronze liquid metal finish shimmers and catches light with the same warm glow and subtle variations you’d expect from cast bronze. Designers often desire organic ageing effects for their “living finish” quality, adding character and history to the piece. A conventional metallic paint may start out shiny but doesn’t age aesthetically over time; rather, it simply dulls or flakes. Liquid metal wears to add character and a sense of history to the piece without revealing the piece underneath.

[2] Durability and Resilience

Liquid metal far outperforms metallic coatings in durability and resilience.. This is due to real metal being used which inherits the inherent toughness of the metal it contains. Making  Liquid Metal Paint more resistant to wear, abrasion, and weathering than paint.

Revelare’s liquid metal coatings have shown excellent Taber abrasion results and have been outdoor weather-tested to last 25+ years without significant degradation. That kind of longevity is a huge advantage in architectural and commercial environments where maintenance is not always so readily available. Plus, we seal our liquid metal finishes with a clear topcoat to make them resistant to moisture and UV exposure, making them ideal for more challenging applications such as outdoor installations. 

[3] Variety of Applications

One of the most exciting aspects of liquid metal is that it can be applied to almost any substrate for a high-end metal finish. Unlike traditional metallic coatings, there’s no limitation to flatness or simple curves. liquid metal can coat complex 3D shapes seamlessly, intricate furniture pieces, ornate mouldings or abstract sculptures can all be given a continuous metal skin, even around corners and edges where applying actual sheet metal would be impossible or very costly.

This opens up enormous creative possibilities. For instance, designers can give a timber panel the appearance of solid brass, or turn a plaster sculpture into what looks like cast bronze, all through the magic of liquid metal paint. Furthermore, the resilient qualities of liquid metal also enable usage on exterior applications, making for a suitable option for architectural designs. See our case study on a plaque for Ipswich Town FC where we turned a detailed 3D printed piece into an aged metal plaque.

[4] Cost

When comparing liquid metal and metallic paint on cost, there are a few factors to consider: upfront costs and long-term value. Traditional metallic paints have the advantage in upfront cost, as they are mass-produced, sold off the shelf, and any professional decorator can apply them with a standard brush or sprayer. Liquid metal paint, on the other hand, is more expensive as a material, plus the addition of specialised binder and the application by skilled artisans.

However, when you weigh these costs against their respective longevity, it’s another story. With standard metallic paint, you might save money initially, but the finish may need more frequent maintenance or touch ups. If a cheap metallic paint job starts peeling or dulling in a couple of years, the expense of and repainting will accumulate over time. On the other hand, liquid metal finishes are built to last and retain their luxurious look for many years, reducing the need for reapplication. This makes them cost-effective in the long run, especially for commercial or high-traffic areas where durability is crucial.

When compared to solid metal, liquid metal represents a smart alternative. Creating a feature wall in real bronze or copper sheet would be extremely costly in material and installation, but a liquid metal bronze finish can achieve the same visual impact at a fraction of the cost.

Liquid Metal Vs Metallic Coatings: Full Comparison

When Should You Choose a Liquid Metal Finish for Your Project?

Given the differences, when does it make sense to opt for a liquid metal finish? In general, you should choose liquid metal for projects that demand high-impact aesthetics, superior durability and a bespoke finish. If the goal is to create a piece that leaves a lasting impression with a finish that has unparalleled depth and richness, liquid metal paint is the ideal choice. If you’re aiming for the ordinary or temporary, metallic paint will do.

Start Your Liquid Metal Finish Project with Revelare

At Revelare, we pride ourselves on bespoke finishes that elevate your design with an innovative approach to surface finishes that inspire. Our experienced team of artisans are masters in the art of liquid metal coating, delivering bespoke finishes that showcase creativity, quality and reliability. To explore our catalogue of liquid metal finishes or discuss a bespoke collaboration, get in touch with our dedicated team or request a sample to get a feel for how we can realise your project.